Firstpost features video ads within its website and app, primarily as pre-roll ads that play before the main content. These ads may auto-play while users browse or require a click to start. Advertisers can choose between 6-second bumper ads and 20-second non-skippable ads, both designed for maximum engagement. To ensure relevance, these ads are targeted based on user behaviour, location, or interests. Pricing follows a CPM (Cost Per Thousand Impressions) model.