Amritsar Airport, officially known as Sri Guru Ram Dass Jee International Airport is one of the busiest airports in the northern region of India with two separate terminals catering to both domestic and international passengers. Advertising in areas like Retails & FNB, Baggage claim, Security Check-in, Boarding Gates, etc are most popular as dwell time of passengers in these locations is very high.

When it comes to getting people to see your product, service or promotion, there’s no better place to advertise than Airport. With thousands of flights, thousands of employees passing through Airport terminals, your message is sure to make an impression. With airline travel remaining remarkably consistent throughout the year, passengers are a captive audience as they have to pass through significant holding areas of the airport such as ticketing, security and baggage claim.  With all passengers following common paths through the terminal, this allows you to target your preferred audience. Airport is a haven of style and taste. A place to relax. This is a chance to reach an exclusive audience of premium travellers in a relaxed and receptive mood. Regardless of trip purpose, over 80% of all passengers spend up to 30 minutes in each: ticketing, security and baggage claim. About 90% of all travelers arrive to the airport 1+ hours prior to departure. Airport advertising in delivers your message to business and leisure travelers. Whether you’re trying to raise awareness about your brand, product or service, or encourage point-of-sale, Airport ads are the way to go. Choose from a variety of traditional and experiential displays and locations that are best suited for your campaign. There is also a wide variety of innovative advertising opportunities aimed at helping you deliver your marketing objectives. We work with you to design a range of fully integrated campaigns, from the subtlest brochures to interactive digital posters and bespoke experiential opportunities.<h3>Advantages of Amritsar Airport Advertising:</h3><ol> <li>Targeted reach to corporate professionals, decision makers and household bread winners</li><li>Direct Access to SEC A-B consumers </li><li>Target age group of 25 - 55 years</li><li>High dwell time and uncluttered environment ( According to AC Neilsen Survey, atleast 73% passengers view Airport advertisements ) </li><li>Scope for innovating marketing activities</li></ol><h3>How The Media Ant Can Help You</h3>The Media Ant is an advertising agency with a flair for promoting products and services to the airport industry. We pride ourselves on providing opportunities for our clients, pointing their brands in the right direction and making them soar. Consider us your new Jet A fuel. Our aviation and airport advertising and marketing services put your product or service where it needs to be…soaring above the competition. From print communications and online media to video and viral channels, The Media Ant always finds a way to engage your audience and get your business on the right path.

CREATIVE SPEC

Ad will be displayed on the Panel with different dimensions placed at the different locations of the airport

Static Panel

Month

Domestic-Arrival Exit Area, Arrival Exit 16 W x 7 H Ft

Domestic-Arrival Exit Area, Arrival -14 W x 5 H Ft

Domestic-Baggage Belt Area, Baggage Belt 2 (Front)  -15 W x 4 H Ft

Domestic-Baggage Belt Area, Baggage Belt 2 (Back)  -15 W x 4 H Ft

Domestic- Departure Entry Area, Departure Atrium- 20 W x 8 H Ft

Domestic-Departure Check In Hall, Check in counter, 10 W x 5 H Ft

Domestic- Arrival Hall Area- Arrival-3 W x 6 H Ft

Domestic- Arrival Exit Area-Domestic Exit Wall 1-40 W x 10 H Ft

Domestic- Arrival Exit Area-Domestic Exit Wall 2- 13 W x 5 H Ft

Domestic- Arrival Baggage Belt Area-Baggage Belt (Front Side)- 15 W x 4 H Ft

Domestic- Arrival Baggage Belt Area- Baggage Belt (Back Side)- 15 W x 4 H Ft

Terminal

Area

Location

Dimension

Amritsar Airport

Total Annual Passengers Traffic in the Year 2018 - 2019-2.28 million. (Source: AAI) Traveler profile: Male: 71% Female: 29%

Top Airport Advertisements in Kolkata Airport for 2020: <ul><li>​Hotstar</li><li>Skybags</li><li>Nissan</li><li>Amazon</li><li>Flipkart</li></ul>

The accepted format is PDF/AI/CDR

<div class="MuiGrid-root MuiGrid-item MuiGrid-grid-xs-12" style="font-size: medium;"><div class="mar-top-20 line-height-25">Steps in Execution<ol style="font-size: 14px;"><li>Add the media to the bag by clicking &#34;Add to Plan&#34;</li><li>In the bag, use the filters to customize your requirement and click &#34;Save to the Dashboard&#34;</li><li>In the Dashboard select dates and click &#34;Submit for Approval&#34;</li><li>Once approved upload the artwork and make the payment</li></ol>*Offline help is available once the campaign is approved</div></div><div class="MuiGrid-root MuiGrid-item MuiGrid-grid-xs-12" style="font-size: medium;"><div class="mar-top-20 line-height-25">Proof of ExecutionImages are provided at the start of the campaign as proof of execution.End date images are shared for a fee</div></div>

The rate for advertising in Amritsar Airport The rate for advertising in Amritsar Airport is available in the Media Option and Pricing tab of this page. Pricing for different advertising options at Amritsar airport can be found there. Do note that the ad cost at Amritsar airport is updated periodically and one should check for the latest price before planning the campaign. How to select the right agency for advertising in Amritsar Airport We are a one-stop airport ad agency for all advertising requirements at Amritsar Airport. There are multiple agencies with rights to one or more media at the Amritsar Airport. The Media Ant is a specialist agency in Airport Advertising and works across multiple vendors to ensure a one-stop solution for all your advertising requirements at the Amritsar airport. The Media Ant provides a data research-backed plan and ensures that you get the best rates for advertising at the Amritsar airport. In case you need any help with planning, please contact Help@TheMediaAnt.com. Why should You Advertise In Amritsar Airport? Following are a few reasons why Amritsar Airport advertising would work the best for your brand: 1. Advertise to a captive audience: An average air traveler spends about 3 hours following a fixed path for checking in, security check, and boarding. The majority of this time is spent waiting in a queue. The only engagement for passengers during this time is to watch advertisements 2. Advertise to a young, urban audience with high purchasing power: About 95% of air travelers in India belong to NCCS A and 70% of the passengers are millennials with high purchasing power. Hence, targeting air travelers in Amritsar Airport can increase your chances of conversion. How Does Airport Advertising Works? While planning to advertise in the Airport, one should consider the following 2 important factors : i)Strategic Area: Whether one should advertise in departure or arrival area should be based on the dwell time of passengers in each location. Normally passengers spend more time in the departure area than arrival, so advertising in the departure area is most preferred by brands. ii) Duration: Although most brands prefer to book any media for a minimum duration of 1 month but based on budget 1-week campaign can also be booked. In such cases rate is being calculated on a pro-rata basis. Who Should Advertise?Brands with the following applicable factors should advertise <table xmlns="http://www.w3.org/1999/xhtml" cellspacing="0" cellpadding="0" dir="ltr" border="1" style="text-align: center;font-size: 10pt;width: 0px;"><colgroup><col width="100"/><col width="242"/><col width="119"/></colgroup><tbody><tr style="height: 21px;"><td style="text-align: center;vertical-align: bottom;">No.</td><td style="text-align: center;vertical-align: bottom;">Factors</td><td style="text-align: center;vertical-align: bottom;">Applicability</td></tr><tr style="height: 21px;"><td style="text-align: center;vertical-align: bottom;">1</td><td style="text-align: center;vertical-align: bottom;">Long term brand building</td><td style="text-align: center;vertical-align: bottom;">Yes</td></tr><tr style="height: 21px;"><td style="text-align: center;vertical-align: bottom;">2</td><td style="text-align: center;vertical-align: bottom;">Premium Audience</td><td style="text-align: center;vertical-align: bottom;">Yes</td></tr><tr style="height: 21px;"><td style="text-align: center;vertical-align: bottom;">3</td><td style="text-align: center;vertical-align: bottom;">Frequent Flyers</td><td style="text-align: center;vertical-align: bottom;">Yes</td></tr><tr style="height: 21px;"><td style="text-align: center;vertical-align: bottom;">4</td><td style="text-align: center;vertical-align: bottom;">Key Business Decision Makers</td><td style="text-align: center;vertical-align: bottom;">Yes</td></tr><tr style="height: 21px;"><td style="text-align: center;vertical-align: bottom;">5</td><td style="text-align: center;vertical-align: bottom;">Travel Related Brands</td><td style="text-align: center;vertical-align: bottom;">Yes</td></tr><tr style="height: 21px;"><td style="text-align: center;vertical-align: bottom;">6</td><td style="text-align: center;vertical-align: bottom;">Luxury Product Launch</td><td style="text-align: center;vertical-align: bottom;">Yes</td></tr><tr style="height: 21px;"><td style="text-align: center;vertical-align: bottom;">7</td><td style="text-align: center;vertical-align: bottom;">National Reach</td><td style="text-align: center;vertical-align: bottom;">No</td></tr><tr style="height: 21px;"><td style="text-align: center;vertical-align: bottom;">8</td><td style="text-align: center;vertical-align: bottom;">City Reach</td><td style="text-align: center;vertical-align: bottom;">No</td></tr><tr style="height: 21px;"><td style="text-align: center;vertical-align: bottom;">9</td><td style="text-align: center;vertical-align: bottom;">Hyperlocal Reach</td><td style="text-align: center;vertical-align: bottom;">No</td></tr><tr style="height: 21px;"><td style="text-align: center;vertical-align: bottom;">10</td><td style="text-align: center;vertical-align: bottom;">Short Term Performance</td><td style="text-align: center;vertical-align: bottom;">No</td></tr><tr style="height: 21px;"><td style="text-align: center;vertical-align: bottom;">11</td><td style="text-align: center;vertical-align: bottom;">Low budget</td><td style="text-align: center;vertical-align: bottom;">No</td></tr><tr style="height: 21px;"><td style="text-align: center;vertical-align: bottom;">12</td><td style="text-align: center;vertical-align: bottom;">Frequency</td><td style="text-align: center;vertical-align: bottom;">No</td></tr></tbody></table> Execution Process FlowStep 1:Planning and Availability Check: Select the location, media option, number of units, duration and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.Step 2: Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.Step 3: Execution: We will share a jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. Once mounting is done then start and end dated images will be shared with a newspaper.Top Amritsar Airport Advertising Options Following are popular Amritsar airport advertising options:<ul style="font-size: 14px;"><li>Departure Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Departure Area.</li><li>Arrival Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Arrival Area.</li><li>Newspaper sticker Advertising: In the airport, there are newspaper stands that carry newspapers for free for the passengers to read. Advertisers can place their ads as stickers on the newspaper.</li><li>Luggage Trolley Advertising: Ads would be pasted on the luggage trolley.</li></ul>

Cinema

Magazine

Influencer

Newspaper

Digital

BTL

Outdoor

Radio

Television

Static Panel on Amritsar Airport

Used For

Impact

Ad Type

Image

Lead Time (in days)

3

Span

1 days

Ad will be displayed on the Panel with different dimensions placed at the different locations of the airport

Rack Rate

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Min Billing

₹ 1,31,250

Add to Bag

For Discounted Rate

Min Billing

₹ 1,31,250

Add to Bag

For Discounted Rate

Execution Details

CREATIVE SPEC: image

CDR/AI/PDF

ADDITIONAL INSTRUCTIONS

₹ 30 Per Sq. Ft

SOP

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